Original article: https://www.bizjournals.com/pacific/news/2017/10/16/winning-nonprofit-announced-in-ad-up-hawaii.html. Photos by Pacific Business News.
Winning nonprofit announced in AD UP Hawaii Competition
From left, Donna Blanchard of Kumu Kahua Theatre; Cynthia Yamasaki of EEpath and Ryan Wilson of Hawaii News Now
By A. Kam Napier – Editor-in-Chief, Pacific Business News
Six teams of nonprofits — paired with advertising and marketing professionals — competed on Saturday for a chance at more exposure in the 4th annual AD UP Hawaii event. Participating nonprofits included Blood Bank of Hawaii, Hawaii Autism Foundation, Hawaii Nature Center, Surfrider Spirit Sessions, T-Shirt Theatre and the University of Hawaii Cancer Center.
Blood Bank of Hawaii and its team of marketing professionals, Ad Bandits, were the winners, securing $6,000 in cash donated by Hawaiian Electric Industries and AD UP Hawaii and more than $125,000 in donated media services. AD UP Hawaii lists these in a statement as:
- Radio ads with SummitMedia, ESPN1420 and Ohana Broadcast
- Television ads with Hawaii News Now, KHON and KITV
- Printed ads in Honolulu Magazine, MidWeek, The Bus, Media In Motion and Pacific Business News
- Creative production from Lent Enterprises, JPG Hawaii, Zoombis and David Murphey photography
The marketing teams themselves were a training opportunity, mixing seasoned advertising and marketing professionals with students. Ad Bandits consisted of Joanna Delos Reyes, University of Hawaii at Manoa student; Terrance Lum, MC&A, Inc.; Linda DeCosta, SummitMedia Hawaii; Jo Archibald, MVNP; Phillip Kim, UH Manoa student; AnnMarie Manulli, Hawaii Pacific University; and Eva Manzulli, Kalaheo High School student. Representing the Blood Bank were Kim-Anh Nguyen, president and CEO, and Karin Knudsen, director of marketing and donor recruitment.
Kaiser Permanente was the event’s title sponsor, joined by First Hawaiian Bank and ProService Hawaii. Click on the photo for a slideshow from the day’s events.
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- From left, Donna Blanchard of Kumu Kahua Theatre; Cynthia Yamasaki of EEpath and Ryan Wilson of Hawaii News Now
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- Evan Leong, left, co-founder of AD UP, and A. Kam Napier, editor in chief of Pacific Business News
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- From left, Nainoa Wong, Chase Krause and Michael Choe of Da Rays, deliver their marketing campaign for the UH Cancer Center, focusing on clinical trials, in which too few adults in Hawaii participate.
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- From left, Nainoa Wong, Chase Krause and Michael Choe of Da Rays, deliver their marketing campaign for the UH Cancer Center, focusing on clinical trials, in which too few adults in Hawaii participate.
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- Song Choi of First Hawaii Bank, smiles for the camera as he looks over the criteria on his judging sheet
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- From left, Jhoana Delos Reyes, Jo Archibald, AnnMarie Manzulli, Lincoln DeCosta and Terrance Lum deliver their presentation
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- The Lychee Unicorns group, from left, Noah Tom, Olena Heu, Brent Nakano and Brad Shin deliver their marketing campaign on the rebranding of one of the Hawaii Nature Center’s biggest programs
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- Team Nessi, from left, Michael Lowe, Mike Amado, David Murphy, Paul Spencer, Liana Young and Mikeala Black deliver their marketing ad campaign for their non-profit organization T-shirt Theatre
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- Rachel Sipes of Anthology Marketing Group represents team Narwhvl. Sipes is delivering her marketing campaign presentation on non profit Surfrider Spirit Session
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- Team Narwhvl poses for a photo with Connie Sizemore, center, executive director of Surfrider Spirit Sessions. From left, Jairus Kiyonaga, Stevie Bolton, Connie Sizemore, Kristin Niizawa, Joann Kinmoto, Brandi Wilson and Rachel Sipes
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- From left, Linda DeCosta, Paul Spencer and Andrew Rosen of Summit Media pose for a photo during a break
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- The judges deliberate on the marketing presentations behind closed doors
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- Kim-Ahn Nguyen, left, president and CEO of Blood Bank Hawaii, and Karin Knudsen, director of recruitment and marketing pose for a photo. Nguyen says, “it’s like a think tank here, we are learning so much about how we can localize and make connections.”
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- Debbie Lee is the chairwoman for this year AD UP Hawaii
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- Nana Ohkawa, right, director of communications for UH Cancer Center, listens in on the marketing campaigns presented at the 2017 AD UP competition
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- Robin Chapin, left, and Jeeyun Lee of the Hawaii Nature Center
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- From left, judges pose for a photo with The Ad Bandits, winners of the 2017 Ad Up marketing competition, from left, AJ Halagao, Eva and AnnMarie Manzulli, Jhoana Delos Reyes, Song Choi, Terrence Lum, Linda DeCosta, Jo Archibald, Joseph Pigato, Kim-Ahn Nguyen and Karin Knudsen of the Blood Bank and Joy Barua. The Ad Bandits did their marketing campaign on the Blood Bank of Hawaii
AD UP Hawaii is an effort put forward by kokua.org, a network of Honolulu professionals and nonprofit leaders seeking new ways to better collaborate.